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MozCon 2019: Day Two Learnings

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Moz Blog    •     July 16, 2019, 11:45 am
Posted by KameronJenkinsWe had another amazing day here at MozCon — our speakers delivered some incredible expertise for Day two. But there was plenty of moments in-between that was also just as…
Content Marketing Institute    •     July 15, 2019, 10:00 am
Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is…
Search Engine Roundtable    •    
Congressman David N. Cicilline questioned Google on the Google's mission on getting people to go off of the search results page and on to a different site as quickly as possible. He then referenced a…

Ohio lawmaker tweets absolutely gorgeous PSA about teen vaping

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Social Media    •     July 9, 2019, 9:08 pm
Ohio congresswoman Joyce Beatty made a really good point on Tuesday: You don't need fat clouds to be radical. This week, the state of Ohio launched an initiative called My Life, My Quit, which seeks…
Latest News - AdAge    •     July 22, 2019, 2:00 pm
Ahead of Ad Age's 10th Annual Small Agency Conference in New Orleans July 30-31, we are highlighting standout work from the industry's tiny but mighty creative players. Here we dig into the latest…
Latest News - AdAge    •     July 20, 2019, 6:44 pm
An administrative law judge has ruled in favor of SAG-AFTRA in its fight against BBH over the Publicis Groupe agency's decision to end its nearly 20-year relationship with the national board of…
Search Engine Roundtable    •    
Today on Google's home page is a special Doodle, Google logo, for the 50th anniversary of the moon landing. When you click on the Doodle it plays a video of NASA's Apollo 11 mission with Michael…
Content Marketing Institute    •     July 22, 2019, 10:00 am
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and…

32 (Surprising?) Ways to Define a Home Run in Content Marketing

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Content Marketing Institute    •     July 16, 2019, 10:00 am
You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their…
Content Marketing Institute    •     July 18, 2019, 10:00 am
Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just…
Social Media Marketing | Social Media Examiner    •     July 10, 2019, 10:00 am
Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing…
Social Media    •     July 9, 2019, 5:50 pm
Turns out, the #IceCreamChallenge isn't all bad. By now, many of you probably know that a video of a young woman who opened a tub of Blue Bell ice cream in a Texas food store, licked it, and returned…

2020 Content Marketing: What’s Clear and What Needs to Be in Focus

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Content Marketing Institute    •     July 23, 2019, 10:00 am
If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision…
Content Marketing Institute    •     July 17, 2019, 10:00 am
Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your…
Latest News - AdAge    •     July 23, 2019, 9:57 pm
Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks.…
Resources    •     July 23, 2019, 11:42 am
They say bigger is better … but in the case of influencer strategy, we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers,…
Social Media Marketing | Social Media Examiner    •     July 24, 2019, 10:00 am
Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow? In this article, you’ll find a step-by-step plan for developing a social media marketing…

How to Boost Content Linkability Without Wasting Your Marketing Budget

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Moz Blog    •     July 23, 2019, 12:05 am
Posted by Alex-TI’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to…
Social Media Marketing | Social Media Examiner    •     July 15, 2019, 10:00 am
Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions? In this article, you’ll discover seven ways to scale your…
Latest News - AdAge    •     July 24, 2019, 10:15 pm
Facebook is looking to put its record $5 billion fine over privacy lapses behind it and get back to business after posting another stellar quarter in advertising earnings. But the company is not out…
Latest News - AdAge    •     July 24, 2019, 8:54 pm
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com. Internet of…

Google Search Console Adding "AMP On Image Result" To Performance Report

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Search Engine Roundtable    •    
Google said as part of its swipe to visit in image search feature that they are adding a new performance report view. Google said it is adding "AMP on image result" filter to the performance report…
Latest News - AdAge    •     July 25, 2019, 5:19 pm
For 50 years, the Effies has recognized and celebrated the world’s most effective marketing. To commemorate the half-century mark, we partnered with Mark Ritson, marketing professor at Melbourne…
Latest News - AdAge    •     July 25, 2019, 9:29 pm
For years, Tesla Inc.’s Elon Musk loved his chain of store and service centers. Quarter after quarter, the carmaker kept adding more, even waging legal battles to set up shop in states where dealers…
Resources    •     July 25, 2019, 12:58 pm
What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social…

Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

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Content Marketing Institute    •     July 26, 2019, 10:00 am
Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a…
Social Media Marketing | Social Media Examiner    •     July 20, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Latest News - AdAge    •     July 26, 2019, 9:07 pm
McDonald’s is re-evaluating its agency model, putting more pressure on We Are Unlimited, the agency that Omnicom’s DDB created in 2016 to handle U.S creative for the restaurant chain.  “For some…

Google Search Results Half Blank & Cut Off Bug Being Worked On

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Search Engine Roundtable    •    
Google confirmed they are working on fixing a bug that is impacting some searchers where the search results will only render partially. It basically looks like a chunk of the search results were cut…
Latest News - AdAge    •     July 26, 2019, 6:23 pm
The Justice Department approved T-Mobile US Inc.’s acquisition of Sprint Corp., a deal it rejected under the previous administration, clearing one of the biggest hurdles to a takeover that will…
Latest News - AdAge    •     July 26, 2019, 9:44 pm
It’s now been 50 years and six days since Neil Armstrong and Buzz Aldrin became the first people to walk the moon on July 20, 1969. And if you haven’t had enough of all the brand initiatives…
Social Media Marketing | Social Media Examiner    •     July 27, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…

GrubHub, Wix, hope to cash in at Fortnite World Cup

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Latest News - AdAge    •     July 26, 2019, 9:55 pm
The Fortnite World Cup is offering 100 players a piece of a $30 million prize pool, with brands such as GrubHub and Wix hoping to also cash in with their first-ever sponsored teams. More than 40…
Search Engine Roundtable    •    
Google's John Mueller was asked if Google counts the first link on a page at the same level as the second link on a page. This is a topic that goes back over ten years in the SEO debate space. In…
Moz Blog    •     July 24, 2019, 12:05 am
Posted by katemorrisEditor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!Meta tags represent the beginning…
Content Marketing Institute    •     July 29, 2019, 10:00 am
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This…

The Big Difference an Apostrophe Makes in a Brand’s Stories

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Content Marketing Institute    •     July 19, 2019, 10:00 am
What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a…
Content Marketing Institute    •     July 24, 2019, 10:00 am
Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must…
Search Engine Roundtable    •    
If you try to access the Google Quality Raters Guidelines PDF document, you will be out of luck. The PDF seems to have been removed from Google's servers. This happened before and when that…
Social Media Marketing | Social Media Examiner    •     July 22, 2019, 10:00 am
Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads? In this article, you’ll learn how to optimize your Instagram Stories ads placements. How…
Latest News - AdAge    •     July 30, 2019, 7:00 am
New York-based FanDuel has selected Publicis Groupe's Bartle Bogle Hegarty (BBH) as the bookmaker's lead agency partner to help craft brand strategy. That appointment comes after a…

Photo apps that will give your insta photos that retro '90s feel

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Social Media    •     July 29, 2019, 8:47 pm
If you love old school graphics with scan lines, lower bitrates, glitches, and the like, we've got five photo apps that will give your Instagram pics a rad old school vibe. Read the full story on…
Resources    •     July 29, 2019, 9:00 am
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can…
Social Media Marketing | Social Media Examiner    •     July 23, 2019, 10:00 am
Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? In this article, you’ll learn how to write Facebook ad copy that improves your conversions. #1: Use the “So…

The ABCs of Video Content: How to Build a Video Marketing Strategy

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Moz Blog    •     July 25, 2019, 12:05 am
Posted by getsprunkTake a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What…
Content Marketing Institute    •     July 31, 2019, 10:00 am
Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process. Continue reading → The post How to Survive Content by…
Search Engine Roundtable    •    
Google has recently changed it so the suggested clip, where Google search jumps you to a portion of the video with the answer you are looking for, no longer takes you into YouTube.com. Instead, it…
Social Media    •     July 18, 2019, 8:06 pm
What's the first word that comes to mind when you think of Donald Trump? For some, it might be "president." But in today's troubling news cycle, others — like Brooklyn-based artist Adam Ellis — find…

The growing talent abyss—and why both agencies and clients are accountable

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Latest News - AdAge    •     August 1, 2019, 5:22 pm
Clients and agencies need to shift to the same side of the table when discussing how to attract and keep top talent. Collectively, we face big challenges, and if we address them together, we’ll both…
Content Marketing Institute    •     July 25, 2019, 10:00 am
Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused…
Social Media Marketing | Social Media Examiner    •     July 30, 2019, 10:00 am
Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social…

Facebook and the FTC: What the Agreement Means for Marketers

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Social Media Marketing | Social Media Examiner    •     August 3, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner    •     July 26, 2019, 10:00 am
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a…
Moz Blog    •     July 29, 2019, 8:38 am
Posted by LaurelTaylorWhether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of…
Moz Blog    •     July 26, 2019, 12:01 am
Posted by HeatherPhysiocSearch can't live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of…
Social Media    •     August 1, 2019, 6:27 pm
If you're going to spend a lot of time online, it's unhealthy to go too long without watching a video of goats.  Fortunately, you had a great one to watch this week: Two goats (two!) strutting their…

Instagram users step up after platform struggles with quickly removing photos of teen’s gruesome murder

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Social Media    •     July 16, 2019, 7:11 pm
Devins’ supporters flooded the hashtags with positive and more user-friendly pictures. Users have also tagged Devins’ account so her tagged section isn’t filled with the grotesque image.Read more…
Moz Blog    •     August 2, 2019, 12:08 am
Posted by PaulShapiroMaybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not…
Social Media Marketing | Social Media Examiner    •     July 19, 2019, 10:00 am
Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview…
Social Media Marketing | Social Media Examiner    •     July 31, 2019, 10:00 am
Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1:…
Content Marketing Institute    •     July 30, 2019, 10:00 am
At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying…

August 2019 Google Webmaster Report

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Search Engine Roundtable    •    
We had a busy month in terms of Google SEO and webmaster related topics; probably the biggest were the numerous unconfirmed updates - one being nicknamed the Maverick update. Google confirmed…
Search Engine Roundtable    •    
This is a topic I'd likely be very biased about but I decided to cover it because if it was another Googler talking about the same thing, I'd probably cover that as well. In short, Danny Sullivan…
Social Media Marketing | Social Media Examiner    •     August 2, 2019, 10:00 am
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading…
Latest News - AdAge    •     August 5, 2019, 9:58 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Facebook to…
Latest News - AdAge    •     August 2, 2019, 9:39 pm
A quick shameless plug to begin this week’s Agency Brief: if you haven’t already checked out the winners of Ad Age’s Small Agency Awards, drop everything and go do that. This week, Ad Age celebrates…

Beware of Facebook Groups. Long Live Communities!

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Social Media Marketing | Social Media Examiner    •     July 25, 2019, 10:00 am
I believe communities are essential for businesses. When I heard Mark Zuckerberg say, “Groups are at the heart of the experience” at the 2019 F8 conference, I wondered, “What’s Mark’s real objective…
Social Media Marketing | Social Media Examiner    •     July 29, 2019, 10:00 am
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content…
Content Marketing Institute    •     August 2, 2019, 10:00 am
Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming…

Recently-published patent suggests Facebook wants to include ads in DMs

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Social Media    •     August 2, 2019, 6:35 pm
The patent application suggest that Facebook may be thinking about escalating the amount of ads. Companies could potentially use the content of messages to create targeted ads.Read more here. Read…
Social Media    •     August 4, 2019, 11:00 am
Technology is always transforming language and communication. After all, it's thanks to predictive text and autocorrect that a word as innocent as "duck" became synonymous with "fuck." Online text…
Latest News - AdAge    •     August 6, 2019, 4:59 pm
Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its…
Search Engine Roundtable    •    
Back in May, three months ago, Google released the evergreen GoogleBot. Basically GoogleBot is on the same version as your version of Chrome, which gives Google more capabilities to crawl and access…
Moz Blog    •     August 7, 2019, 12:05 am
Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and…

How to Use LinkedIn Website Demographics as a Marketing Tool

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Social Media Marketing | Social Media Examiner    •     August 6, 2019, 10:00 am
Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website…
Content Marketing Institute    •     August 7, 2019, 10:00 am
To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly…

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

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Moz Blog    •     August 8, 2019, 12:05 am
Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 -…
Resources    •     August 6, 2019, 9:30 am
Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here. Over the years, hashtags have become an important part…
Social Media Marketing | Social Media Examiner    •     August 7, 2019, 10:00 am
Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with…
Content Marketing Institute    •     August 9, 2019, 10:00 am
In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than…
Social Media    •     August 8, 2019, 8:27 pm
We're more than a year away from the 2020 presidential election, and some U.S. social media users already want to hit the snooze button on politics. A new survey from the Pew Research Center found…
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