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How to Monitor Hreflang Performance With Dynamic Tags in STAT

July 1, 2019, 7:22 pm
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How to Monitor Hreflang Performance With Dynamic Tags in STAT
Moz Blog    •     June 24, 2019, 9:29 am
Posted by TheMozTeamThis post was originally published on the STAT blog. If you’re familiar with hreflang, you’ll know just how essential this teensy bit of code is to a successful international…
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How to Deliver JSON-LD Recommendations the Easy Way - Whiteboard Friday
Moz Blog    •     June 28, 2019, 12:11 am
Posted by sergeystefogloWhen you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard…
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From Chevy to Chipotle, these brands missed the mark this Pride
Latest News - AdAge    •     June 28, 2019, 7:33 pm
Brands are participating in Pride more than ever, but there’s a fine line between showing support and commodifying a cultural movement, or at least appearing to do so. With this year’s WorldPride…
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Facebook firing Mark Zuckerberg? Don't get your hopes up.

July 2, 2019, 6:52 am
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Facebook firing Mark Zuckerberg? Don't get your hopes up.
Social Media    •     June 24, 2019, 3:13 pm
You may have heard that some people are unhappy with Facebook and, more specifically, its chairman and CEO Mark Zuckerberg. In April, after years of scandals, a group of Facebook investors tried to…
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All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links
Moz Blog    •     July 1, 2019, 12:04 am
Posted by Cyrus-ShepardTwenty-two years ago, the founders of Google invented PageRank, and forever changed the web. A few things that made PageRank dramatically different from existing ranking…
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The Ultimate Guide to Exploring Seattle This MozCon
Moz Blog    •     June 20, 2019, 11:00 am
Posted by Kirsten_BarkvedSo, you’ve been debating for years about whether to attend MozCon and you’re finally ready to pull the trigger. Or, maybe you’re still not sure if MozCon is right for you and…
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Agencies See Growth in Content Marketing Business [New Research]
Content Marketing Institute    •     June 19, 2019, 10:00 am
Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh…
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24 Useful Tools and Apps for Marketers

July 3, 2019, 7:04 am
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24 Useful Tools and Apps for Marketers
Social Media Marketing | Social Media Examiner    •     July 3, 2019, 10:00 am
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s…
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An Adidas campaign backfires. Plus, former Chrysler CEO (and pitchman) Lee Iacocca dies: Wednesday Wake-Up Call
Latest News - AdAge    •     July 3, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
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Richard Edelman on trust and the 'desire for brands to lead'
Latest News - AdAge    •     July 3, 2019, 9:00 am
Do you have trust issues? Chances are you do. According to a survey of more than 25,000 respondents across eight major global markets, consumer trust in brands is down across the board — and…
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The 10 biggest lies we tell each other on Instagram

July 4, 2019, 7:06 am
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The 10 biggest lies we tell each other on Instagram
Social Media    •     June 22, 2019, 1:00 pm
Before deepfakes and alternative facts, the online world was already telling us fibs. In our series Lies the Internet Told Me, we call 'em all out. Liar, liar, feed's on fire! It's safe to say that…
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How being sad, depressed, and anxious online became trendy
Social Media    •     June 28, 2019, 10:30 am
Social media personas built on the illusion of happy, perfect lives are so tired. In 2019, it's all about being Sad Online.  "Trendy" emotional distress on social media is part of many must-follow…
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So Your Content Failed. Now What?
Content Marketing Institute    •     July 3, 2019, 10:00 am
Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue…
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9 Ways to Increase Your Messenger Bot Engagement

July 5, 2019, 7:32 am
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9 Ways to Increase Your Messenger Bot Engagement
Social Media Marketing | Social Media Examiner    •     July 2, 2019, 10:00 am
Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot? In this article, you’ll discover how to encourage people to engage with your…
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8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before
Resources    •     July 1, 2019, 10:00 am
One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly, and before you know it, there are dozens — hundreds maybe — of…
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Chrissy Teigen has some ideas for making Twitter better
Social Media    •     June 28, 2019, 6:49 pm
The model and actress, who has 11.3 million followers, is known for her quirky humor and epic clapbacks. Over the last few days, the celeb made a few humorous suggestions for the social network.Read…
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Google Gifts Americans Working On July 4th In Zurich US Flag Balloons

July 6, 2019, 7:48 am
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Google Gifts Americans Working On July 4th In Zurich US Flag Balloons
Search Engine Roundtable    •    
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Daily Search Forum Recap: July 3, 2019
Search Engine Roundtable    •    
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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Want to Create Better Content? Coach A Kids’ Team
Content Marketing Institute    •     July 4, 2019, 10:00 am
Can coaching a kids’ sports team really make you a better content marketer? Yes. These five coaching hacks offer valuable lessons and reminders. (And a bonus – if you read this, you don’t even have…
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The Death of Google Search Traffic and What It Means for Marketers

July 7, 2019, 8:03 am
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The Death of Google Search Traffic and What It Means for Marketers
Social Media Marketing | Social Media Examiner    •     July 4, 2019, 10:00 am
It was an early Saturday morning and I was catching up on some print reading. I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa. As I dove in, one…
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How to Make a Technical SEO Recommendation - Whiteboard Friday
Moz Blog    •     July 5, 2019, 12:12 am
Posted by BenjaminEstesAfter you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like…
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How to Talk to Your Clients in a Language They Understand
Moz Blog    •     July 3, 2019, 3:00 am
Posted by Lindsay_HalseyA few years ago, while enjoying a day of skiing at Aspen Highlands with a group of girlfriends, a skier crashed into me from above, out of nowhere. He was a professional skier…
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July 2019 Google Webmaster Report
Search Engine Roundtable    •    
Here is that big recap where I go over the past month of changes related to Google search and webmaster topics and sum up the more important bits. This month we had the June 2019 core update and the…
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Miller Lite beats Budweiser with U.S. World Cup beer giveaway: Marketer's Brief
Latest News - AdAge    •     July 3, 2019, 6:29 pm
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com. Here is an…
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How to Run a Strategy-Focused Content Workshop

July 8, 2019, 8:24 am
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How to Run a Strategy-Focused Content Workshop
Content Marketing Institute    •     June 27, 2019, 10:00 am
Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and…
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The Purple Project for Democracy wants to restore faith in ‘the American way.’ Bob Garfield explains how, exactly
Latest News - AdAge    •     July 3, 2019, 6:55 pm
If the creators of something called the Purple Project for Democracy have their way, come November their color and their message will be entirely unavoidable. Formally launching just in time for…
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SEO Mythbusting Video On The Future Of The Web (Web Evolution)
Search Engine Roundtable    •    
Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an interesting high level chat that talked…
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Burger King Teaches You How to Do Cause Marketing Wrong

July 9, 2019, 8:40 am
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Burger King Teaches You How to Do Cause Marketing Wrong
Content Marketing Institute    •     June 28, 2019, 10:00 am
Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s…
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How to Make the Content Marketing Case With ROI
Content Marketing Institute    •     July 2, 2019, 10:00 am
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do…
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7 Tools to Optimize Your Old Content for New Conversions
Content Marketing Institute    •     July 1, 2019, 10:00 am
An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to…
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How neuroscience equips us to become better creators

July 10, 2019, 8:41 am
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How neuroscience equips us to become better creators
Latest News - AdAge    •     July 9, 2019, 7:24 pm
We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic; we are now talking about neuroscience as a proven and useful tool. The…
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The new and improved 3 P’s of marketing
Latest News - AdAge    •     July 10, 2019, 2:00 pm
Microsoft found that “people now generally lose concentration after eight seconds.” What's more, venture capitalist Mary Meeker reported that even TV is not enough to keep our attention, as roughly…
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The Best New Pinterest Marketing Strategies Working Today
Resources    •     July 8, 2019, 3:04 pm
One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are…
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What Content Really Engages? The Inside Scoop From 30 Marketers

July 11, 2019, 8:57 am
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What Content Really Engages? The Inside Scoop From 30 Marketers
Content Marketing Institute    •     July 9, 2019, 10:00 am
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective.…
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How to Target Cold Audiences With Facebook Ads
Social Media Marketing | Social Media Examiner    •     June 28, 2019, 10:00 am
Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond.…
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NBA hires Twitch CMO Kate Jhaveri as its new marketing chief
Latest News - AdAge    •     July 11, 2019, 1:00 pm
The National Basketball Association has hired Twitch chief marketing officer Kate Jhaveri as its next CMO, replacing Pam El, who retired at the end of last year. Jhaveri, who will start on Aug.…
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TikTok Self-Serve Ads Platform to Launch

July 12, 2019, 9:25 am
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TikTok Self-Serve Ads Platform to Launch
Social Media Marketing | Social Media Examiner    •     June 29, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
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LinkedIn Page Content Strategy: What Marketers Need to Know
Social Media Marketing | Social Media Examiner    •     July 5, 2019, 10:00 am
Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis. Michaela is a LinkedIn…
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Facebook Ad Funnels: A Framework for Any Business
Social Media Marketing | Social Media Examiner    •     July 12, 2019, 10:00 am
Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview…
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A Crash Course in ABM-Powered Content Marketing
Content Marketing Institute    •     July 5, 2019, 10:00 am
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line…
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Daily Search Forum Recap: July 11, 2019
Search Engine Roundtable    •    
Here is a recap of what happened in the search forums today...
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How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

July 13, 2019, 9:41 am
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How to Target Featured Snippet Opportunities — Best of Whiteboard Friday
Moz Blog    •     July 12, 2019, 12:45 pm
Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused…
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How to Make the Most of MozCon (and Stay Motivated Once it's Over)
Moz Blog    •     July 9, 2019, 12:05 am
Posted by Kirsten_BarkvedShow of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss,…
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Content Is NOT the Same as Content Marketing
Content Marketing Institute    •     July 12, 2019, 10:00 am
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps…
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How to Use Facebook Live in Your Marketing: An 8-Step Plan
Social Media Marketing | Social Media Examiner    •     July 9, 2019, 10:00 am
Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing…
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Trump warns Facebook over its plan to create a digital currency
Latest News - AdAge    •     July 12, 2019, 5:32 pm
President Donald Trump on Thursday night warned Facebook over its plan to create a digital currency, the Libra, a move that poses a new obstacle to the company’s cryptocurrency…
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Please think twice before Instagramming from this stunning Siberian ash pond

July 14, 2019, 9:45 am
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Please think twice before Instagramming from this stunning Siberian ash pond
Social Media    •     July 9, 2019, 5:50 pm
Posing in front of a breathtakingly blue body of water is an Instagram classic. This particular pond, though, should probably not be your first choice. The pond is near the Russian city of…
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How to Set up a Well-Integrated Effective Link Building Campaign
Moz Blog    •     July 2, 2019, 9:00 am
Posted by AnnSmartyLink building remains one of the most effective digital marketing tactics, and not just for higher rankings (even though links do still remain the major organic ranking factor).…
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LinkedIn Updates Pages and Algorithm
Social Media Marketing | Social Media Examiner    •     July 13, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
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Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know
Social Media Marketing | Social Media Examiner    •     July 8, 2019, 10:00 am
Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what…
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5 Overlooked Facebook Audiences to Improve Your Ad Results

July 15, 2019, 10:01 am
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5 Overlooked Facebook Audiences to Improve Your Ad Results
Social Media Marketing | Social Media Examiner    •     July 1, 2019, 10:00 am
Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable…
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It's never too early, apparently, for back-to-school campaigns
Latest News - AdAge    •     July 15, 2019, 10:00 am
Some kids may just be starting summer camp, but retailers are already thinking ahead to fall—and school. This week, campaigns from Office Depot and American Eagle will begin running as marketers…
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Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call
Latest News - AdAge    •     July 15, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
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New Things I’ve Learned About Google Review Likes
Moz Blog    •     July 8, 2019, 12:05 am
Posted by MiriamEllisLast time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on…
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Google Maps To Fix Suspension & Reviews Issues Soon
Search Engine Roundtable    •    
Google told Search Engine Land they are pushing out a fix for the issues around business listings not being visible soon. They said the rumors around the shortnames causing the issues were not…
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Johannes Leonardo hires top recruiter as first chief talent officer

July 16, 2019, 10:16 am
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Johannes Leonardo hires top recruiter as first chief talent officer
Latest News - AdAge    •     July 16, 2019, 1:00 pm
Debra Sercy, joint CEO of the Americas at global executive search firm Grace Blue Partnership, is leaving to become New York agency Johannes Leonardo's first chief talent officer. “While Grace…
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A 'Barbie' movie surprise. Plus, it’s still Amazon Prime Day: Tuesday Wake-Up Call
Latest News - AdAge    •     July 16, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
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T-Mobile, Taco Bell set to debut 'T-MoBell' stores
Latest News - AdAge    •     July 16, 2019, 9:00 am
T-Mobile and Taco Bell will debut a trio of co-branded stores dubbed “T-MoBell” next week, as the self-styled “un-carrier” moves to further grow its rewards program.  The co-branded Taco Bell…
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5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros
Social Media Marketing | Social Media Examiner    •     July 16, 2019, 10:00 am
Is your video marketing working? Could you be making mistakes that are hurting your results? We asked top industry experts which video marketing mistakes they see most often and how to avoid making…
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Local SEOs Say Google My Business Suspension Issues Not Fixed

July 17, 2019, 10:18 am
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Local SEOs Say Google My Business Suspension Issues Not Fixed
Search Engine Roundtable    •    
The other day we reported that the Google My Business issues were reportedly fixed according to Google. Well, many local SEOs and businesses are saying this is not true.
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Google: We Made Over 3,200 Changes With 654,680 Experiments In Search Last Year
Search Engine Roundtable    •    
Although I am tired of Google saying they make thousands of changes per year to search, I do like when they release updated numbers here. Yesterday, Danny Sullivan from Google published a blog post…
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Google Tests Sharable Search Results & New Snippet Buttons
Search Engine Roundtable    •    
Google is testing new search buttons for the search results snippets, including the ability to share a search result snippet with a friend or colleague. The new buttons are visible if you are in this…
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Instagram adds new ‘warning,’ ‘restrict’ features to fight back against bullying
Social Media    •     July 9, 2019, 6:03 pm
With a 2017 report finding bullying more prevalent on the app, CEO Adam Mosseri and team have been looking at ways to decrease this issue.Read more here. Read more...More about Tech, Instagram,…
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Best Instagram Apps for Marketers
Resources    •     July 15, 2019, 9:55 pm
By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from.…
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Facebook forms group dedicated to projects with ‘experimental apps’

July 18, 2019, 10:35 am
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Facebook forms group dedicated to projects with ‘experimental apps’
Social Media    •     July 10, 2019, 8:04 pm
In the past, the social network has tried and failed to to create new standalone apps with virality. The group, NPE, hopes to change that.Read more here. Read more...More about Tech, Facebook, Apps,…
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Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer
Resources    •     July 16, 2019, 12:46 pm
Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re…
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Google: Not Having Discover Section In Google Search Console Is Not A Quality Judgement
Search Engine Roundtable    •    
Google added a discover report to Google Search Console back in April. But the only way for you to see that report, as we said back then, was to have enough data (impressions/clicks) within the…
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Yes, the nodding meme guy is Robert Redford not Zach Galifianakis

July 19, 2019, 10:37 am
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Yes, the nodding meme guy is Robert Redford not Zach Galifianakis
Social Media    •     July 10, 2019, 2:58 pm
Large swaths of the internet were today years old when they learned the nodding GIF guy is actually Robert Redford. The classic reaction GIF, which is generally used to convey approval, is sourced…
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How to Sell More Products on Instagram: 4 Tips That Work
Social Media Marketing | Social Media Examiner    •     July 17, 2019, 10:00 am
Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers? In this article, you’ll discover four ways to showcase and promote your products on Instagram.…
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A nostalgic look back at the Sears 'Spyder 500' wheelie bike
Latest News - AdAge    •     July 19, 2019, 9:30 am
The copy for this Sears “Spyder 500” wheelie bike almost reads like an early ’70s soul jam: “Butterfly bars, cheater slick tire, bucket banana seat on a lightweight racing bike.” All that’s missing…
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MozCon 2019: The Top Takeaways From Day One

July 20, 2019, 10:50 am
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MozCon 2019: The Top Takeaways From Day One
Moz Blog    •     July 15, 2019, 9:43 am
Posted by KameronJenkinsRand, Russ, Ruth, Rob, and Ross. Dana and Darren. Shannon and Sarah. We didn’t mean to (we swear we didn’t) but the first day of MozCon was littered with alliteration,…
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Why the ‘Kyle’ angry white male meme is bad news for Monster Energy
Latest News - AdAge    •     July 19, 2019, 10:37 pm
An internet meme called “Kyle”–which is rising in popularity as a representation of white male aggression–does not bode well for Monster Energy drink, investment banking advisory firm Evercore ISI…
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Twitter to test ‘hide replies’ feature
Social Media    •     July 12, 2019, 5:59 pm
The feature will be available for Canadian Twitter users. It'll allow users to create a separate page to make unwanted replies to their tweets less visible.Read more here. Read more...More about…
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Search Buzz Video Recap: Google Makes Changes, Massive Algorithm Updates, Google Local Bus, AdSense Apps & Much More
Search Engine Roundtable    •    
This week I covered that Google updated their numbers on how much Google has changed in search over the years, that is over 3,200 changes in just a year. Google made about three algorithmic updates…
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Easy Google Knowledge Panel Identity Theft?
Search Engine Roundtable    •    
Ari Roth from Five Blocks showed us how he was able to claim the knowledge graph profile of the American theatrical producer Ari Roth. In short, this is an issue with whomever at Google is manually…
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