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    Latest News - AdAge     •     Wed, 22 May 2019 06:01:00 EDT
    Connected TVs are becoming a much bigger part of how consumers watch content. But measuring viewership on these devices continues to be a challenge. “All the data we have is at the household level,”…
    Search Engine Roundtable     •    
    Here is a recap of what happened in the search forums today...
    Social Media Marketing | Social Media Examiner     •     Tue, 30 Apr 2019 10:00:58 +0000
    Wondering how to easily install Facebook features on your website without editing the code? In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer…

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    Social Media Marketing | Social Media Examiner     •     Wed, 15 May 2019 10:00:53 +0000
    Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help? In this article, you’ll discover three affordable image design tools…
    Latest News - AdAge     •     Thu, 23 May 2019 06:00:00 EDT
    Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
    Social Media     •     Thu, 16 May 2019 18:16:18 +0000
    Social media is driving us crazy, and for some, the best solution is to get rid of it altogether. But just how hard is it to erase your digital self? Read more...More about Facebook, Twitter,…

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    Resources     •     Mon, 20 May 2019 08:09:09 +0000
    A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows…
    Search Engine Roundtable     •    
    Over the past couple of days there has been limited chatter around ranking fluctuations and changes to the Google search ranking algorithm. I am honestly not seeing a huge spike in chatter but the…
    Social Media Marketing | Social Media Examiner     •     Sat, 18 May 2019 10:00:34 +0000
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On today’s show, we explore the ramifications…
    Moz Blog     •     2019-05-24T00:06:00+00:00
    Posted by DiTomasoAgencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much…
    Content Marketing Institute     •     Tue, 21 May 2019 10:00:43 +0000
    It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught…

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    Social Media Marketing | Social Media Examiner     •     Sat, 25 May 2019 10:00:15 +0000
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
    Social Media Marketing | Social Media Examiner     •     Mon, 29 Apr 2019 10:00:26 +0000
    Do you use the Facebook pixel? Want an easier way to assign Facebook event tracking to specific URLs on your website? In this article, you’ll learn how to set up Facebook event tracking with the…
    Search Engine Roundtable     •    
    Last night at around 8pm ET while in a taxi back to my home from the airport, I wrote on Search Engine Land that Google's indexing issue was back. Google then confirmed a new indexing issue on…
    Search Engine Roundtable     •    
    For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years. Google has also been testing a black…

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    Content Marketing Institute     •     Wed, 22 May 2019 10:00:22 +0000
    Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI…
    Content Marketing Institute     •     Thu, 23 May 2019 10:00:07 +0000
    Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience…
    Social Media Marketing | Social Media Examiner     •     Wed, 22 May 2019 10:00:44 +0000
    Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and…
    Social Media     •     Thu, 16 May 2019 00:56:59 +0000
    Donald Trump wants you to know that he totally understands your online struggle.  The 45th President of the United States is famous for complaining about the perceived censoring of conservatives on…
    Search Engine Roundtable     •    
    Here is a recap of what happened in the search forums today...

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    Content Marketing Institute     •     Mon, 27 May 2019 10:00:24 +0000
    Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.…
    Social Media     •     Fri, 24 May 2019 15:16:39 +0000
    There's a reason "Old Town Road" has been No.1  for seven weeks straight: Everyone loves it. That includes this gym full of elementary schoolers, who closed out their school's fifth grade talent show…
    Latest News - AdAge     •     Fri, 24 May 2019 19:29:03 EDT
    The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint…

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    Social Media Marketing | Social Media Examiner     •     Tue, 21 May 2019 10:00:05 +0000
    Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts? In this article, you’ll learn how switching to an Instagram creator account can…
    Search Engine Roundtable     •    
    John Mueller from Google posted on Twitter that he will be creating more Q&A videos around SEO and webmaster related questions with Google search. He said you can submit your not site-specific…
    Search Engine Roundtable     •    
    It was a pretty busy week with a possible Google search algorithm update on Wednesday. In addition, we had two different indexing bugs, one on Wednesday, which was fixed and one last night, which is…
    Search Engine Roundtable     •    
    Google is now showing a video box in the mobile search results that highlights a large video at the top with two smaller video thumbnails below that video. On desktop, you get just the three videos…
    Latest News - AdAge     •     Mon, 27 May 2019 03:00:00 EDT
    On a recent trip to Tokyo, I came across something curious: Muji, a Japanese stationery brand, had opened its first hotel there in 2016. Upon further investigation, I discovered this wasn’t a one-off…

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    Content Marketing Institute     •     Wed, 29 May 2019 10:00:43 +0000
    Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of).…
    Content Marketing Institute     •     Fri, 24 May 2019 10:00:50 +0000
    If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary.…
    Content Marketing Institute     •     Tue, 28 May 2019 10:00:17 +0000
    If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any…
    Search Engine Roundtable     •    
    Google has launched their new mobile search design that shows favicons in the search snippets. Some folks started to take advantage of that intentionally while others just had favicons against…

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    Latest News - AdAge     •     May 29, 2019, 10:54 pm
    Unilever’s Seventh Generation will shift its creative account to independent Opinionated, Portland, Oregon, next year as incumbent 72andSunny continues through year end on a project basis, a…
    Social Media Marketing | Social Media Examiner     •     May 28, 2019, 10:00 am
    Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best? We’ve done the research for you. Below are the top marketing podcasts by category along…
    Resources     •     May 28, 2019, 10:18 am
    What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that…

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    Social Media Marketing | Social Media Examiner     •     May 17, 2019, 10:00 am
    Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert,…
    Content Marketing Institute     •     May 31, 2019, 10:00 am
    While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing…
    Moz Blog     •     May 28, 2019, 12:05 am
    Posted by TheMozTeamThis blog post was originally published on the STAT blog. With local search as competitive as it is, it’s no longer a question of whether or not you should optimize for local —…
    Search Engine Roundtable     •    
    I don't follow much about search quality with Google specifically outside of the United States because we know Google tries hard to make their algorithms work globally but sometimes based on the…
    Search Engine Roundtable     •    
    I've been covering the favicon change in the search results almost every day since it launched but a new question SEOs want to know is how long would it take Google to update the favicon they display…

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    Content Marketing Institute     •     May 30, 2019, 10:00 am
    If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for…
    Social Media     •     May 25, 2019, 9:00 am
    Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.) That's because online marketing is now the lifeblood of any…
    Social Media Marketing | Social Media Examiner     •     May 31, 2019, 10:00 am
    Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former…

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    Social Media Marketing | Social Media Examiner     •     May 3, 2019, 10:00 am
    Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I…
    Moz Blog     •     May 27, 2019, 9:00 am
    Posted by TheMozTeamThis blog post was originally published on the STAT blog. The “People also search for” result isn’t new to desktop SERPs, but the rejigging it received in February last…
    Social Media     •     May 21, 2019, 8:04 pm
    Tesla has reportedly hired Adam Koszary, the man responsible for the "absolute unit" meme, as its new social media manager. Koszary, who used to work as the program manager for the Museum of English…
    Latest News - AdAge     •     May 31, 2019, 3:26 pm
    Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one…

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    Content Marketing Institute     •     June 3, 2019, 10:00 am
    Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream…
    Social Media Marketing | Social Media Examiner     •     May 8, 2019, 10:00 am
    Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with? In this article, you’ll discover three types of Facebook advertising…
    Latest News - AdAge     •     May 31, 2019, 7:53 pm
    The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working…

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    Social Media     •     May 20, 2019, 4:06 pm
    Elizabeth Warren is all about making plans, and she's bringing her expert policy-making skills to social media. The 2020 presidential candidate has plans to forgive student debt, rebuild the middle…
    Moz Blog     •     May 30, 2019, 9:00 am
    Posted by Dr-PeteAt the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major…
    Moz Blog     •     May 29, 2019, 9:00 am
    Posted by TheMozTeamNot so long ago, tracking a “United States” SERP could give you an accurate depiction of what a searcher would see, regardless of where in the country they were. Now, unless a…
    Search Engine Roundtable     •    
    Google's John Mueller said on Twitter that the Indexing API is not for use on all types of content. He said it only should be used for job posting & live stream structured data. Anything else you…
    Social Media Marketing | Social Media Examiner     •     May 20, 2019, 10:00 am
    Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you’ll learn how to use Facebook ad relevance…

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    Social Media     •     May 23, 2019, 1:16 am
    If you believe Ben Mezrich's reporting, young Mark Zuckerberg was a huge asshole. Like, the make a fake and racist social media profile for someone you don't like kind of asshole.  The author of The…
    Latest News - AdAge     •     June 4, 2019, 6:28 pm
    Mozilla Corp.’s Firefox browser joined Apple Inc.’s Safari in blocking certain kinds of online tracking, leaving Google’s Chrome as the only major browser that doesn’t bar these tools by…
    Social Media Marketing | Social Media Examiner     •     May 29, 2019, 10:00 am
    Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn? In this article, you’ll find a three-step plan to develop profitable…
    Moz Blog     •     May 31, 2019, 1:41 pm
    Posted by randfishMaking money with SEO today is nowhere near the same practice it was in 2009. Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be…

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    Social Media     •     June 5, 2019, 2:29 pm
    It is peak vacation season, which means your Instagram feed will soon be flooded with beach pics, picturesque picnic scenes, and that one-shoulder swimsuit from Summersalt.  People tend to have…
    Social Media     •     June 5, 2019, 1:42 pm
    At the WWDC conference, Apple announced a feature that would allow users to sign in to certain social networks through their Apple accounts or anonymously. Read more...More about Facebook, Apple,…
    Social Media Marketing | Social Media Examiner     •     June 1, 2019, 10:00 am
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
    Moz Blog     •     June 3, 2019, 9:30 am
    Posted by PJ_HowlandThis post was originally published on the STAT blog. Even if it’s not making People’s Sexiest Person of the Year, the benefits of TF-IDF for SEO are too unreal not to share.…

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    Latest News - AdAge     •     June 6, 2019, 4:59 pm
    Alphabet Inc.’s Google agreed to buy Looker Data Sciences Inc. for $2.6 billion, expanding its offerings to help customers manage data in the cloud. The acquisition announced Thursday gives Google…
    Social Media Marketing | Social Media Examiner     •     June 7, 2019, 10:00 am
    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater. JD is Quora’s full-time evangelist, a…
    Social Media Marketing | Social Media Examiner     •     May 27, 2019, 10:00 am
    Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market? In this article, you’ll discover how to use Facebook video ads to reach customers in your…
    Social Media Marketing | Social Media Examiner     •     May 24, 2019, 10:00 am
    Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab…

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    Moz Blog     •     June 4, 2019, 9:00 am
    Posted by Ian-Booth Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. While this term has been in the lexicon of many SEO’s for quite a while…
    Moz Blog     •     June 6, 2019, 2:11 pm
    Posted by cheryldraperIf you can believe it, we’re only about a month away from MozCon 2019! July 15th can’t come soon enough, am I right?! In March, we announced the initial agenda and in May we…
    Moz Blog     •     June 5, 2019, 9:00 am
    Posted by MiriamEllis When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer: “Who…
    Social Media     •     June 5, 2019, 5:25 pm
    Most of my Instagram ads make sense, even if it's a depressing kind of sense. (I am served a lot of ads for Tums.) But there are a few that, for the life of me, I cannot figure out. Why is Instagram…
    Social Media Marketing | Social Media Examiner     •     June 5, 2019, 10:00 am
    Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts? In this article, you’ll discover how to give people…

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    Social Media     •     June 3, 2019, 3:42 pm
    Surprise! There's another SpongeBob meme. This time, our favorite yellow square is going international. The meme began with Twitter user @DIXIENORMOUS, who started tweeting Photoshopped images of a…
    Social Media     •     June 6, 2019, 2:57 pm
    The Raptors beat the Warriors in Game 3 of the NBA Finals Wednesday night. More importantly, Beyoncé was there. And she made — wait for it — an ambiguous face. During the game, ESPN tweeted a GIF of…
    Resources     •     June 3, 2019, 9:37 am
    If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your…

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    Latest News - AdAge     •     June 10, 2019, 11:00 am
    Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau. In total, 125 d-to-c brands, which the VAB…
    Moz Blog     •     June 10, 2019, 12:04 am
    Posted by Cyrus-ShepardAt Moz, we know the value of premium SEO tools — we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits,…

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