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This cat got a surprising summer haircut that is honestly red carpet ready

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Social Media     •     June 8, 2019, 1:45 pm
It's summer, so pets everywhere are heading to the groomer to get strange and embarrassing haircuts. But not Oliver the cat. Oliver looks really good. On Friday, Twitter user @caitlinchristinee…
Content Marketing Institute     •     June 7, 2019, 10:00 am
Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to…
Latest News - AdAge     •     June 11, 2019, 12:00 pm
Mtn Dew is teaming up with KFC to release Sweet Lightning, a peach-and-honey-flavored soda available only at the fried chicken chain’s U.S. locations. The yellow-colored beverage, a permanent…
Moz Blog     •     June 11, 2019, 12:05 am
Posted by willcritchlowThere’s a lot of material out there, on this site and others, about the importance of link-building. Normally, its effectiveness is either taken for granted or viewed…

How to Set Up YouTube TrueView Video Discovery Ads

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Social Media Marketing | Social Media Examiner     •     June 12, 2019, 10:00 am
Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with…
Resources     •     June 10, 2019, 9:00 am
What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer.…
Content Marketing Institute     •     June 11, 2019, 10:00 am
It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing…
Content Marketing Institute     •     June 10, 2019, 10:00 am
More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of…
Content Marketing Institute     •     June 4, 2019, 10:00 am
Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital…

Live Nation exec charts the silent rise of his in-house team

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Latest News - AdAge     •     June 13, 2019, 12:00 pm
Live Nation, the Beverly Hills, Calif.-based event promoter and venue operator behemoth, has been quietly building its in-house team into a 400-person global powerhouse that helps brands show up in…
Social Media     •     June 7, 2019, 4:32 pm
If the interior of a plane is hell, the middle seat of a three-person row is the Devil's HQ. You're squished on both sides, you're particularly vulnerable to chatty neighbors, and you have easy…
Moz Blog     •     June 7, 2019, 12:07 am
Posted by Cyrus-ShepardWe're bringing back an oldie but a goodie this Friday! In today's highly popular throwback, Cyrus Shepard calls out seven super-easy and timeless hacks to keep your title tags…
Social Media Marketing | Social Media Examiner     •     June 4, 2019, 10:00 am
Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic? In this article, you’ll learn how to set up Google…

How to Leverage Offline Events for Link Building

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Moz Blog     •     June 13, 2019, 12:05 am
Posted by allen.yesilevichLink building is all about creating strong, reputable relationships online — but what if you took offline strategies and applied it to building your brand online? No matter…
Moz Blog     •     June 14, 2019, 12:04 am
Posted by BenjaminEstesWe've all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we're not already practitioners. But have you considered that…
Social Media     •     June 10, 2019, 2:38 pm
eBay is a great place to buy a lot of things, like used iPhones, vintage sweaters, and unnerving ventriloquist dummies that look like Call Me By Your Name star Timothée Chalamet. A "one of a kind…
Content Marketing Institute     •     June 12, 2019, 10:00 am
Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading → The post 3 Strategies to Connect With Your…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

How to Build a Google Data Studio Dashboard

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Social Media Marketing | Social Media Examiner     •     June 10, 2019, 10:00 am
Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio? In this article, you’ll learn how to build a reusable report in Google Data…
Social Media Marketing | Social Media Examiner     •     May 14, 2019, 10:00 am
Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets? In this article, you’ll learn how to use Twitter Media Studio to improve the performance…
Social Media     •     June 11, 2019, 3:51 am
YouTube's CEO has apologized to the LGBTQ community, but ultimately stood by the decision to keep a creator accused of hate speech on the platform. At CodeCon on Monday, Susan Wojcicki was asked by…
Latest News - AdAge     •     June 14, 2019, 1:37 pm
You only think you don't need a map of Cannes: From restaurants to record stores to rendezvous spots, we've compiled some deep cuts for veterans and must-dos for newbies. (Click the map to…
Moz Blog     •     June 12, 2019, 12:05 am
Posted by TheMozTeamThis blog post was originally published on the STAT blog. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and…

How to Create a Successful Native Advertising Campaign for Your Content

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Content Marketing Institute    •     June 5, 2019, 10:00 am
Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars.…
Search Engine Roundtable    •    
After a few months of testing, Google has officially launched the new icon based top menu search bar on desktop search. So instead of it just showing text for the search categories or verticals, i.e.…
Social Media Marketing | Social Media Examiner    •     June 11, 2019, 10:00 am
Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business.…
Social Media Marketing | Social Media Examiner    •     June 3, 2019, 10:00 am
Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover…
Social Media    •     June 8, 2019, 3:04 pm
Twitter is a bad place to do a lot of things, like "have a nice conversation" and "not get harassed." But it remains a good place to make corny jokes, especially if they are about Keanu Reeves. In…

Facebook's cryptocurrency could be announced next week with major partners

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Social Media    •     June 14, 2019, 3:32 pm
Facebook's long-rumored cryptocurrency might not be a rumor anymore a week from now. The Wall Street Journal reported on Friday that the social media giant had recruited "more than a dozen" companies…
Content Marketing Institute    •     June 13, 2019, 10:00 am
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven…
Latest News - AdAge    •     June 14, 2019, 10:36 pm
The widespread criticism of the final season of “Game of Thrones” has, perhaps inevitably, entered the realm of the uncanny/post-factual. A video titled “Breaking: Jon Snow finally apologized for…
Search Engine Roundtable    •    
We all know that Google has said numerous times that you cannot fix core ranking algorithm updates. But John Mueller from Google this morning said in a webmaster hangout that there is a reason for…

Google Duplex Bookings Tested In Mobile Search

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Search Engine Roundtable    •    
Google is testing bookings using Google Duplex, but I have yet to see how it looks as a user when they use Google search to book a reservation. Thibault Adda shared screen shots of this being tests…
Search Engine Roundtable    •    
This week I am testing out a new camera, not sure if I will use it for this format but I will for the new vlog. Google finished rolling out the June 2019 core update on June 8th...
Social Media Marketing | Social Media Examiner    •     June 18, 2019, 10:00 am
Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve…
Moz Blog    •     June 17, 2019, 12:05 am
Posted by TheMozTeamIn August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers —…
Content Marketing Institute    •     June 6, 2019, 10:00 am
Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you…

How to Track Attribution on Facebook and Google

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Social Media Marketing | Social Media Examiner    •     June 14, 2019, 10:00 am
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and…
Social Media Marketing | Social Media Examiner    •     June 15, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Search Engine Roundtable    •    
Today on Google's home page is an animated falafel. I'll be honest, I am not a huge falafel fan and yes, I've had my share since I visit the middle east (Israel) every now and then. But for some…

Cannes Lions' homestretch. Plus, Sprite's new approach: Thursday Wake-Up Call

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Latest News - AdAge    •     June 20, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
Latest News - AdAge    •     June 20, 2019, 10:00 am
Millennial audio consumption in the U.S. is booming, with the demographic listening to audio of more types, at more times, and in more places than any other generation, according to a newly released…
Moz Blog    •     June 19, 2019, 12:05 am
Posted by Dr-PeteOn June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is…
Search Engine Roundtable    •    
44 days ago, Google announced the new evergreen GoogleBot, a GoogleBot that will be on the latest version of Chromium going forward and that has all the latest features of a modern browser for…

Think Micro if You Want to Do Influencer Marketing Right

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Content Marketing Institute    •     June 18, 2019, 10:00 am
Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns…
Content Marketing Institute    •     June 20, 2019, 10:00 am
A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing.…
Search Engine Roundtable    •    
Gary Illyes from Google added to the big crawl budget article he published on the webmaster blog in January 2017 a new question and answer. It basically says that if you disallow a URL in your…
Search Engine Roundtable    •    
Did you know that the folks who work in the Google webmaster team are also YouTube celebrities? Yesterday the Google Webmaster YouTube channel surpassed 300,000 YouTube subscribers - that is a big…

Creating Instagram Ads That Convert

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Social Media Marketing | Social Media Examiner    •     June 21, 2019, 10:00 am
Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a…
Moz Blog    •     June 21, 2019, 2:24 pm
Posted by randfishFocused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications…
Latest News - AdAge    •     June 21, 2019, 8:39 pm
“Generation Lockdown,” a gun violence campaign from March for Our Lives created by McCann New York earned the Grand Prix for Good at the Cannes Lions International Festival of Creativity this…

How to Solve 4 Common Facebook Marketing Problems

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Social Media Marketing | Social Media Examiner    •     June 19, 2019, 10:00 am
Are your Facebook ad costs too high or your engagement too low? Wondering how to get your Facebook marketing back on the right track? In this article, you’ll find causes and solutions for common…
Content Marketing Institute    •     June 17, 2019, 10:00 am
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott…
Content Marketing Institute    •     June 14, 2019, 10:00 am
In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education…

Must-Have Checklist to Creating Valuable Content

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Content Marketing Institute    •     June 21, 2019, 10:00 am
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. …
Content Marketing Institute    •     June 24, 2019, 10:00 am
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading…
Social Media Marketing | Social Media Examiner    •     June 17, 2019, 10:00 am
Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find eight distinct ways to share links on your…
Moz Blog    •     June 18, 2019, 12:05 am
Posted by sam.nemzerSEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing…
Resources    •     June 17, 2019, 12:38 pm
We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you…

Google Cloud On Mount Everest Base Camp

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Resources    •     June 13, 2019, 7:35 am
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically…
Latest News - AdAge    •     June 24, 2019, 10:28 pm
UPDATE: In two internal memos, both Publicis Groupe CEO Arthur Sadoun and Chief Creative Officer Nick Law confirmed Law's departure for Apple pursuant to Ad Age's reporting. Read them in full…

LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking

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Social Media Marketing | Social Media Examiner    •     June 8, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog    •     June 26, 2019, 12:05 am
Posted by TheMozTeamChanging SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and…
Moz Blog    •     June 25, 2019, 9:05 am
Posted by kelseyreavesEditor's note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!  The link building world is…
Search Engine Roundtable    •    
About a month ago, Google dropped the green ad label and switched it to a black ad label. The SEM community was not a fan, they felt it blended too much with the organic ads espesially since Google…
Content Marketing Institute    •     June 26, 2019, 10:00 am
The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics.…

5 Ways to Increase Sales With Instagram

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Social Media Marketing | Social Media Examiner    •     June 26, 2019, 10:00 am
Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales? In this article, you’ll find out how to foster a shopper-friendly Instagram presence. #1:…
Social Media Marketing | Social Media Examiner    •     June 25, 2019, 10:00 am
Wondering how to make your YouTube content more viewer-friendly? Do you want to increase your YouTube watch time? In this article, you’ll find three easy ways to increase the amount of time people…
Social Media    •     June 25, 2019, 1:45 pm
People who are lactose intolerant love to pretend they are not lactose intolerant. And who can blame them? Cheese tastes very good. Still, it's not a good feeling (to say the least) to realize that…
Social Media    •     June 25, 2019, 8:26 pm
Gritty is so many things, but above all, he's a big hairy piece of joy. On Tuesday, Gritty, the legendary Philadelphia Flyers mascot, surprised 7-year-old fan Caiden O'Rourke at Shriners Hospital for…
Content Marketing Institute    •     June 25, 2019, 10:00 am
When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that…

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign

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Resources    •     June 26, 2019, 4:01 am
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked…
Resources    •     June 24, 2019, 1:00 pm
When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot…
Social Media    •     June 27, 2019, 7:27 pm
The founder spoke on the issue following criticism over a manipulated video of Nancy Pelosi. The company did not remove the video from the platform, resulting in it going viral on the site.Read more…

How to Set Up Facebook Analytics and Facebook Attribution

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Social Media Marketing | Social Media Examiner    •     June 24, 2019, 10:00 am
Want to better understand what is and isn’t working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers? In this article, you’ll learn how to set up…
Latest News - AdAge    •     June 28, 2019, 4:17 pm
Since KFC partnered with Wieden & Kennedy in 2015, more than a dozen celebrities—from country singer Reba McEntire to Seinfeld star Jason Alexander—have portrayed the fried-chicken chain's…
Social Media    •     June 27, 2019, 7:27 pm
The feature is a part of several changes designed to make YouTube recommendations more accurate. Users will be able to utilize the feature when removing unwanted channels from their "Next Up"…

Google Search Won't Return Search Results For Some Searchers

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Search Engine Roundtable    •    
Yesterday some searchers began complaining that Google search would not return search results for them. Instead, Google would return an error that reads "did not match any documents."
Search Engine Roundtable    •    
With Google deprecating the social profile markup, some businesses may be out of luck with being able to control the social buttons shown in their local knowledge panels.
Search Engine Roundtable    •    
Google has added mobile-first indexing information including if you are on mobile-first indexing, if so, when you switched over and so on, to the toolsets and reporting within Google Search Console. …
Social Media Marketing | Social Media Examiner    •     June 22, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media    •     June 28, 2019, 2:33 pm
Thanks to Snapchat and Instagram "pretty" filters, it's easy to imagine what you would look like with larger eyes, a flatter nose, and fuller lips.  A new study finds that social media might not just…
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