Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

August 30, 2019, 4:20 pm

≫ Next: The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

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Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

Content Marketing Institute    •     August 28, 2019, 10:00 am

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content…

Google Reacts To DuckDuckGo On Why Not To Use Google Search

Search Engine Roundtable    •    

Danny Sullivan of Google responded to the claims and allegations from DuckDuckGo around Google's biased search results.

Watch the newest commercials on TV from IBM, Macy’s, Burger King and more

Latest News - AdAge    •     August 29, 2019, 2:42 pm

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time…

Networks Luck out as bereft Colts are limited to just three national TV windows

Latest News - AdAge    •     August 29, 2019, 9:57 pm

Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming,…

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The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

August 31, 2019, 4:33 pm

≫ Next: No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

≪ Previous: Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

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The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

Content Marketing Institute    •     August 23, 2019, 10:00 am

What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered…

The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This.

Content Marketing Institute    •     August 30, 2019, 10:00 am

This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s…

How to Organize Your Team for Successful Organic Social Campaigns

Social Media Marketing | Social Media Examiner    •     August 27, 2019, 10:00 am

Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down? In this article, you’ll discover how to increase the…

How to Find a Fantastic Agency for Your Social Media Marketing

Resources    •     August 26, 2019, 3:51 pm

Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought about exploring,…

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

September 1, 2019, 4:39 pm

≫ Next: Instagram Stories for Business: How to Create Engaging Stories

≪ Previous: The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

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No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

Content Marketing Institute    •     August 29, 2019, 10:00 am

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C…

Mr. B the enormous cat has found a new home

Social Media    •     August 31, 2019, 4:02 pm

BeeJay (or Mr. B), the 26-pound cat who captured our hearts earlier this month, has acquired the two most important things for a cat in 2019: a forever home and an Instagram account. After a careful…

Google Ads Now With Seasonality Adjustments For Smart Bidding

Search Engine Roundtable    •    

Google Ads has launched the a new feature for Smart Bidding that gives you more control over seasonality adjustments. To provide more control in these rare situations, you can now apply seasonality…

Agency Brief: The dog days are not over yet

Latest News - AdAge    •     August 30, 2019, 5:24 pm

This past week the world honored our loyal fur buddies as International Dog Day swept the internet. Meanwhile, thousands of others put social media on pause to venture out into the Nevada desert for…

Instagram Stories for Business: How to Create Engaging Stories

September 2, 2019, 4:51 pm

≫ Next: Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel

≪ Previous: No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

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Instagram Stories for Business: How to Create Engaging Stories

Social Media Marketing | Social Media Examiner    •     August 30, 2019, 10:00 am

Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex…

How to Create LinkedIn Articles That People Will Read and Share

Social Media Marketing | Social Media Examiner    •     August 28, 2019, 10:00 am

Do you create written content? Wondering how LinkedIn articles can improve your exposure? In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on…

How to Drive More Facebook Organic Traffic to Your Site

Social Media Marketing | Social Media Examiner    •     September 2, 2019, 10:00 am

Want more traffic from your Facebook posts? Need algorithm-friendly ideas that will get your content seen? In this article, you’ll learn what to avoid and discover ideas that will help you get more…

Google Begins Penalizing Domain Leasing

Search Engine Roundtable    •    

Google issued a warning about sites that lease out its own subdomains and subfolders so that other companies can rank their content better on leased domains. Well, now it seems Google is taking…

Get a Refresh on the What, Why, Where, and How of Content Marketing

Content Marketing Institute    •     September 2, 2019, 10:00 am

It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a…

Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel

September 3, 2019, 4:54 pm

≫ Next: Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

≪ Previous: Instagram Stories for Business: How to Create Engaging Stories

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Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel

Search Engine Roundtable    •    

This isn't a good thing - Google can show a carousel feature of competitive businesses in the area when someone specifically searches for your company name in Google. So for a branded search that…

Signs Of A Google Search Ranking Algorithm Update On August 29th

Search Engine Roundtable    •    

There are signs of a Google search ranking update touching down late August 28th through August 29th. There is both forum chatter within the SEO industry and the rank checking tools also. It is…

Popeyes keeps running out of chicken as demand soars for sandwiches

Latest News - AdAge    •     August 30, 2019, 6:21 pm

A social media frenzy means Popeyes quickly ran out of its new, instantly iconic chicken sandwiches. Meanwhile, the U.S. poultry market is bursting with oversupply. U.S. chicken companies are…

Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

September 4, 2019, 4:55 pm

≫ Next: Watch a reporter's close call with a lightning strike on camera

≪ Previous: Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel

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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz Blog    •     September 3, 2019, 12:05 am

Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s…

How to Develop a Content Strategy: Start With These 3 Questions

Content Marketing Institute    •     September 3, 2019, 10:00 am

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an…

How to spot fake Instagram followers

Social Media    •     August 30, 2019, 4:00 pm

It’s Cheat Week at Mashable. Join us as we take a look at how liars, scammers, grifters, and everyday people take advantage of life's little loopholes in order to get ahead. Ever wonder how someone…

Bloomberg's Anthony DeMaio on ultramarathons—and the nutritional power of Mtn Dew and chicken broth

Latest News - AdAge    •     September 4, 2019, 9:01 am

Anthony DeMaio is head of U.S. sales at Bloomberg Media, which publishes 5,000 stories a day written by 2,700 journalists in 120 countries. In this episode of the “Ad Block” podcast, DeMaio talks…

Google Search Console Adds Auto-DNS Verification With Some DNS Providers

Search Engine Roundtable    •    

Google announced it has added Auto-DNS verification with various domain name registrars to automate part of the verification flow. This is similar to what they did with GoDaddy and Google Domains, as…

Watch a reporter's close call with a lightning strike on camera

September 5, 2019, 5:01 pm

≫ Next: The Weekly Wrap: Don’t Fear the Unsatisfying Ending

≪ Previous: Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

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Watch a reporter's close call with a lightning strike on camera

Social Media    •     August 31, 2019, 2:23 pm

A video out of Phoenix, Arizona, shows lightning striking the ground startlingly close to a local reporter as he prepared to go on camera. Matt Rodewald, who works for Phoenix's Fox affiliate, was…

Majestic Goes Deeper Into Link Analysis

Search Engine Roundtable    •    

Majestic made a product announcement yesterday around how the tool can now show you more context around the links the tool analyzes. Dixon Jones, who hasn't worked at the company in a year or so…

How to Develop a Social Media Approval Process for Your Company

Social Media Marketing | Social Media Examiner    •     August 14, 2019, 10:00 am

Do you work with a social media team? Wondering how to create a social media content approval process? In this article, you’ll learn how to set up a workflow to manage, schedule, and publish…

Got a Plan? Content Marketing Success Demands It

Content Marketing Institute    •     September 4, 2019, 10:00 am

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the…

Latest Winners of Content Marketing Awards Up the Game

Content Marketing Institute    •     September 5, 2019, 10:00 am

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results…

The Weekly Wrap: Don’t Fear the Unsatisfying Ending

September 6, 2019, 5:10 pm

≫ Next: New York is leading a multi-state investigation of Facebook for possible antitrust violations

≪ Previous: Watch a reporter's close call with a lightning strike on camera

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The Weekly Wrap: Don’t Fear the Unsatisfying Ending

Content Marketing Institute    •     September 6, 2019, 10:00 am

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content…

Social Media Attribution: How to Get Started

Resources    •     September 3, 2019, 12:57 pm

When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social…

How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

Social Media Marketing | Social Media Examiner    •     August 21, 2019, 10:00 am

Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to…

Daily Search Forum Recap: September 4, 2019

Search Engine Roundtable    •    

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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New York is leading a multi-state investigation of Facebook for possible antitrust violations

September 7, 2019, 5:15 pm

≫ Next: Multi-level marketing schemes are scams. Here's how to avoid them.

≪ Previous: The Weekly Wrap: Don’t Fear the Unsatisfying Ending

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New York is leading a multi-state investigation of Facebook for possible antitrust violations

Latest News - AdAge    •     September 6, 2019, 4:14 pm

Facebook is joining Google in the crosshairs of state attorneys general investigating possible antitrust violations, adding to the scrutiny of Silicon Valley giants that have been widely criticized…

Watch the newest commercials on TV from Grubhub, Ram Trucks, NerdWallet and more

Latest News - AdAge    •     September 6, 2019, 6:47 pm

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time…

How Does the Local Algorithm Work? - Whiteboard Friday

Moz Blog    •     September 6, 2019, 12:08 am

Posted by JoyHawkinsWhen it comes to Google's algorithms, there's quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it…

Multi-level marketing schemes are scams. Here's how to avoid them.

September 8, 2019, 5:26 pm

≫ Next: Facebook curbs its controversial facial recognition features

≪ Previous: New York is leading a multi-state investigation of Facebook for possible antitrust violations

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Multi-level marketing schemes are scams. Here's how to avoid them.

Social Media    •     September 2, 2019, 11:00 am

It’s Cheat Week at Mashable. Join us as we take a look at how liars, scammers, grifters, and everyday people take advantage of life's little loopholes in order to get ahead. Like gender reveal…

Twitter disables tweeting via SMS after CEO Jack Dorsey is hacked

Social Media    •     September 5, 2019, 8:16 pm

Removing the feature would limit users without access to internet who rely on SMS for their tweets. Read more...More about Tech, Twitter, Mashable Video, Jack Dorsey, and Social Media

Meme celebrates the internet's favorite highly versatile actors

Social Media    •     September 2, 2019, 6:12 pm

Some actors are more versatile than others. For scientific proof, please see the following meme. After Reuters tweeted and deleted a post stating that Kirsten Dunst was "best known for her role as…

Google: Some M-Dot Sites In Google Desktop Search May Be Unstable

Search Engine Roundtable    •    

Google's John Mueller explained in this weeks Google webmaster hangout video that if you have a separate M-DOT site it's more likely that Google might show your M-DOT version in the normal desktop…

4 Ways to Customize Your Facebook Link Posts for More Clicks

Social Media Marketing | Social Media Examiner    •     September 3, 2019, 10:00 am

Want more people to click on your Facebook link posts? Looking for hacks to customize your Facebook links? In this article, you’ll discover how to use little-known features in Facebook that will…

Facebook curbs its controversial facial recognition features

September 9, 2019, 5:40 pm

≫ Next: Google My Business Guidelines For Practitioners Clarified

≪ Previous: Multi-level marketing schemes are scams. Here's how to avoid them.

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Facebook curbs its controversial facial recognition features

Social Media    •     September 4, 2019, 7:37 pm

The social media platform is seeking to keep users in the loop regarding the feature's use of their data, as well as how the feature works. Read more...More about Tech, Facebook, Mashable Video,…

Cure Your Conference Hangover (and Better Your Content Marketing)

Content Marketing Institute    •     September 9, 2019, 10:00 am

Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your…

Artificial Intelligence and Marketing: What Marketers Need to Know

Social Media Marketing | Social Media Examiner    •     September 6, 2019, 10:00 am

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and…

17-punt NFL Kickoff Game draws 22 million viewers

Latest News - AdAge    •     September 6, 2019, 9:11 pm

Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year…

Google My Business Guidelines For Practitioners Clarified

September 10, 2019, 5:47 pm

≫ Next: How Google's Nofollow, Sponsored, & UGC Links Impact SEO

≪ Previous: Facebook curbs its controversial facial recognition features

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Google My Business Guidelines For Practitioners Clarified

Search Engine Roundtable    •    

Google has made a small change to the Google My Business Guidelines explaining and clarifying the roles of practitioners. Joy Hawkins posted in the Local Search Forums that the line that was added…

Google Finally Responds To Paid Links Allegations On Apache.org

Search Engine Roundtable    •    

For years we have known Apache.org, the Apache Foundation, has been giving thanks to its big sponsors and donors with a thank you page with links that do not have the nofollow link attribute on it. …

Discover the Secrets to Successful Content Creation

Content Marketing Institute    •     September 10, 2019, 10:00 am

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and…

5 Ways to Measure Your Instagram Marketing Results

Social Media Marketing | Social Media Examiner    •     September 9, 2019, 10:00 am

Do you need a better way to report on your Instagram marketing results? Are you looking for ways to measure your Instagram posts and stories? In this article, you’ll learn how to combine data from…

How Google's Nofollow, Sponsored, & UGC Links Impact SEO

September 11, 2019, 5:59 pm

≫ Next: How to Create Videos That Sell

≪ Previous: Google My Business Guidelines For Practitioners Clarified

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How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz Blog    •     September 10, 2019, 5:14 pm

Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web —…

Iggy Pop At Google NYC's YouTube Space

Search Engine Roundtable    •    

How to Create a Better Distribution Plan to Get Your Content Seen

Content Marketing Institute    •     September 11, 2019, 10:00 am

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on…

How to Create Videos That Sell

September 12, 2019, 6:07 pm

≫ Next: 5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

≪ Previous: How Google's Nofollow, Sponsored, & UGC Links Impact SEO

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How to Create Videos That Sell

Social Media Marketing | Social Media Examiner    •     August 23, 2019, 10:00 am

Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media…

Facebook Messenger Changes Bot Rules

Social Media Marketing | Social Media Examiner    •     September 7, 2019, 10:00 am

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…

How to Get Started With YouTube Ads

Social Media Marketing | Social Media Examiner    •     September 11, 2019, 10:00 am

Want to market your products or services on YouTube? Wondering how to set up a YouTube video ad campaign? In this article, you’ll learn how to run ads on YouTube via the Google Ads dashboard. #1:…

Refurbishing Top Content - Best of Whiteboard Friday

Moz Blog    •     August 30, 2019, 12:06 am

Posted by BritneyMullerYou've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there…

Twitter trolls Instagram by posting screenshots of tweets to Instagram

Social Media    •     September 4, 2019, 2:04 pm

It looks like Twitter is using Instagram to promote its own app. On Wednesday, Twitter's official Instagram account shared its first posts in a while and in doing so savagely called out Instagram for…

5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

September 13, 2019, 6:10 pm

≫ Next: Can you make a great six-second ad? Here’s what we learned from the best

≪ Previous: How to Create Videos That Sell

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5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

Social Media Marketing | Social Media Examiner    •     September 10, 2019, 10:00 am

Do you want to connect with ideal clients and prospects on LinkedIn? Have you considered a LinkedIn group? In this article, you’ll learn how to create a valuable and engaged group on LinkedIn. Why…

The Most Important Lesson Learned at Content Marketing World

Content Marketing Institute    •     September 12, 2019, 10:00 am

The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same…

The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz Blog    •     September 9, 2019, 9:00 am

Posted by Luca-BaresClick Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize…

How to Use Keywords in Your Blogging Strategy

Moz Blog    •     August 28, 2019, 12:03 am

Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…

It Was Google Take Your Parents To Work Day

Search Engine Roundtable    •    

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Can you make a great six-second ad? Here’s what we learned from the best

September 14, 2019, 6:18 pm

≫ Next: Rather than show diversity in images, brands should tell stories that normalize it

≪ Previous: 5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group

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Can you make a great six-second ad? Here’s what we learned from the best

Resources    •     September 9, 2019, 12:31 pm

When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of…

New Facebook and Instagram Shopping Ads

Social Media Marketing | Social Media Examiner    •     September 14, 2019, 10:00 am

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…

E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz Blog    •     September 13, 2019, 12:06 am

Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why…

Rather than show diversity in images, brands should tell stories that normalize it

September 15, 2019, 6:22 pm

≫ Next: How to Create an Instagram Stories Content Plan: A Guide for Marketers

≪ Previous: Can you make a great six-second ad? Here’s what we learned from the best

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Rather than show diversity in images, brands should tell stories that normalize it

Latest News - AdAge    •     September 13, 2019, 9:30 am

As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and…

An Agency Workflow for Google My Business Dead Ends

Moz Blog    •     September 12, 2019, 10:05 am

Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable…

How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet

Social Media Marketing | Social Media Examiner    •     September 4, 2019, 10:00 am

Need to spec out a plan for a client? Wondering what the core elements of a good social marketing strategy ought to include? In this article, you’ll find a good strategy, workflows, and more. #1:…

How to Create an Instagram Stories Content Plan: A Guide for Marketers

September 16, 2019, 6:25 pm

≫ Next: How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

≪ Previous: Rather than show diversity in images, brands should tell stories that normalize it

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How to Create an Instagram Stories Content Plan: A Guide for Marketers

Social Media Marketing | Social Media Examiner    •     September 16, 2019, 10:00 am

Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories…

10 Link Building Lies You Must Ignore

Moz Blog    •     September 16, 2019, 12:05 am

Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large…

Google: Correctly Counting Links On The Web Is Technically Impossible

Search Engine Roundtable    •    

John Mueller from Google said on Twitter "counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions." This is in response to…

How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

September 17, 2019, 6:42 pm

≫ Next: Twitter defends Greta Thunberg after activist is bullied for autism

≪ Previous: How to Create an Instagram Stories Content Plan: A Guide for Marketers

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

Moz Blog    •     September 17, 2019, 12:05 am

Posted by James_McNultyCalculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site …

Creative + Logic = Most Helpful Content Experiences

Content Marketing Institute    •     September 17, 2019, 10:00 am

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your…

Nail Your Content Performance With This Measurement Starter Kit

Content Marketing Institute    •     September 16, 2019, 10:00 am

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your…

Personal Branding: How to Successfully Build Your Brand

Social Media Marketing | Social Media Examiner    •     September 13, 2019, 10:00 am

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory…

The Top 5 creative brand ideas you need to know about right now: September 17, 2019

Latest News - AdAge    •     September 17, 2019, 10:01 am

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now. 5. Samsung: 'Alpaca,' BBH New York Samsung showcases the multitasking might of its…

Twitter defends Greta Thunberg after activist is bullied for autism

September 18, 2019, 6:46 pm

≫ Next: Kimberly-Clark reviews global baby care creative account

≪ Previous: How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

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Twitter defends Greta Thunberg after activist is bullied for autism

Social Media    •     September 5, 2019, 5:41 pm

After a video of Thunberg speaking to a NY crowd was mocked online, Thunberg and her supporters spoke out. Read more...More about Twitter, Mashable Video, Environment, Culture, and Social Media

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Resources    •     September 16, 2019, 6:38 pm

If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how to research the ads…

4 LinkedIn Advertising Mistakes and How to Avoid Them

Social Media Marketing | Social Media Examiner    •     September 17, 2019, 10:00 am

Do you use LinkedIn ads? Wondering if you’re making costly mistakes? In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the…

Google Search Console Datasets Schema Enhancements Report A Year Later

Search Engine Roundtable    •    

Over a year after Google launched the ability for dataset schema to show up in the Google search results, Google has added reporting around it in Google Search Console. The new datasets schema report…

Kimberly-Clark reviews global baby care creative account

September 19, 2019, 6:53 pm

≫ Next: Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

≪ Previous: Twitter defends Greta Thunberg after activist is bullied for autism

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Kimberly-Clark reviews global baby care creative account

Latest News - AdAge    •     September 18, 2019, 9:53 pm

Kimberly-Clark Corp. has launched a creative review for its global baby care business, according to people familiar with the matter. Incumbent WPP, including longtime Huggies agency Ogilvy, is…

The Weekly Wrap: How to Go Off Script AND Stay in Compliance

Content Marketing Institute    •     September 13, 2019, 10:00 am

This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content…

Facebook Campaign Budget Optimization: What Marketers Need to Know

Social Media Marketing | Social Media Examiner    •     September 18, 2019, 10:00 am

Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article,…

The armed robber meme is some nice morbid fun

Social Media    •     September 3, 2019, 2:36 pm

Looks like absolutely no one on Twitter would do well in an armed robbery situation. In a meme that's basically an extremely dark version of the Meryl Streep call-and-response pic, people are sharing…

Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

September 20, 2019, 7:06 pm

≫ Next: 100,000 videos removed from YouTube after violating hate speech policy

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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Latest News - AdAge    •     September 20, 2019, 10:00 am

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily…

Behind Airbnb’s purchase of HotelTonight and push into hotels

Latest News - AdAge    •     September 19, 2019, 8:25 pm

It’s all coming true. Rumors about an Airbnb IPO have been swirling for years—today, the travel giant confirmed its plans to go public next year. The company was also expected to push further into…

2019 Rugby World Cup Google Logo

Search Engine Roundtable    •    

On Google's home page is an awesome Doodle for the 2019 Rugby World Cup. It is live in many countries, not all. The logo shows Rugby players playing on a green field with the Google logo in it.

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100,000 videos removed from YouTube after violating hate speech policy

September 21, 2019, 8:20 pm

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100,000 videos removed from YouTube after violating hate speech policy

Social Media    •     September 4, 2019, 7:43 pm

After consistent backlash for maintaining abusive and offensive content on its platform, YouTube cleaned a record amount of comments and channels this quarter. Read more...More about Youtube,…

Local Business Facebook Ads: What Marketers Need to Know

Social Media Marketing | Social Media Examiner    •     September 20, 2019, 10:00 am

Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social…

Crown Princess Victoria Of Sweden Was At Google Sweden

Search Engine Roundtable    •    

Google "Friends" Easter Eggs

September 22, 2019, 8:34 pm

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Google "Friends" Easter Eggs

Search Engine Roundtable    •    

If you search for some of the character names from the show Friends on Google you may see some easter eggs. The list of queries include Chandler Bing, Phoebe Buffay, Rachel Green, Ross Geller, Monica…

How to Onboard Clients with Immersion Workshops - Whiteboard Friday

Moz Blog    •     September 20, 2019, 12:09 am

Posted by HeatherPhysiocSpending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship.…

Failure Is Always an Option (and an Opportunity)

Content Marketing Institute    •     September 18, 2019, 10:00 am

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes?…

Google: Dates In URLs Are Fine

September 23, 2019, 8:39 pm

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Google: Dates In URLs Are Fine

Search Engine Roundtable    •    

John Mueller and the Google webmaster account (probably also John Mueller) said that having the date in your URL is fine. In fact, many publishers do just that because having a unique ID in the URL…

The Unconventional Way to Grow a Facebook Group With Facebook Ads

Social Media Marketing | Social Media Examiner    •     September 23, 2019, 10:00 am

Want to grow your Facebook group membership? Looking for a strategy that works? In this article, you’ll discover how to use an underutilized Facebook ad campaign type to attract new members to your…

Demand Gen Rises When Quality Content Meets Good Tech

Content Marketing Institute    •     September 23, 2019, 10:00 am

Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this…

Why You Should Do This Helpful SEO Audit Once a Year

Content Marketing Institute    •     September 19, 2019, 10:00 am

SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this…

The Weekly Wrap: All About How to Win at Presenting

Content Marketing Institute    •     September 20, 2019, 10:00 am

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming…